Written by I just stumbled onto gdcvault.com - what an incredible resource!
Here is a link to a number of slides from a presentation about marketing as an indie developer – written by the folks at Wolfire Games (The Overgrowth folks). The suggestions actually didn’t intimidate me. Be friendly? Show work still in progress? I can do that! Here’s the link to the slideshow: Effective Marketing for Indie Games.
I haven’t found a video of the presentation that goes with it yet, so if you find it – let me know.