Game Development Journal #11
(12.1.08)
Shifted my overall focus slightly. I had been working fully focused on the game up until now – but now I’ve started to consider what marketing I plan(s) to pursue. I knew from the start that I would need to put at least as much energy into marketing as I would into development. Most developers HATE this, but I think that what I’ve been reading is actually pretty interesting.
So I put up some Art on Redbubble.com and DeviantArt.com to see what it’s like having a product, and trying to sell. I’ve also been more consciensious about updating my blog
( www.crispyinspiration.blogspot.com ). It’s hard to get traffic! It serves as a really good test pad for traffic building ideas.
[Disregard -- the blog has been moved to my personal website -- www.dansilber.com ]
It had been my thought for quite a while to have some version of the game available for free – maybe the first level or something like that, which would serve as my primary marketing tool. I still think that idea is sound, but I’ve evolved the concept a bit.
I now intend to have the free version be a stand-alone full storied (albeit small) game. I plan to put some ads up in-game and offer it to AS MANY WEBSITES/PORTALS as possible (it is vector and can resize to any format). My thought is that if it is a fully polished game, widely published – it will get a lot of traffic and I can monetize on a bit of the traffic. At the same time I will be generating buzz/interest/market for the full pay version of the game.
I will here on out refer to this mini game as Game Mini and the full multi-leveled version as the Main game. Okay?